Leaked internal documents reveal McDonald's is debuting a new menu item that looks straight out of Dunkin's playbook as the fast-food breakfast battle heats up

McDonald's is debuting Donut Sticks in February, according to internal documents shared with Business Insider.

McDonald's is taking a page out of Dunkin's playbook to drum up excitement about breakfast. In February, the chain plans to launch "Donut Sticks" as a limited-time offering, according to internal documents viewed by Business Insider. The strips of deep-fried … [+2901 chars]
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